The Times They Are A-Changin’
by Mike Boyle
While Bob Dylan probably wasn’t referring to the glass repair industry
back in the ’60s, the words are appropriate for what’s happening right
now with the National Windshield Repair Association (NWRA). Our new name,
effective September 1, 2009, is the Global Glass Conservation Alliance
(GGCA). Our new focus will be to promote the repair, restoration, reuse
and recycling of all types of float glass from automotive glass to architectural
Why the expansion? Consumers and businesses worldwide have a heightened
interest in environmental responsibility. Glass restoration and repair
can play a huge part in sustainable business practices, so it just makes
sense to expand our organization’s focus to conservation. As glass repair
and restoration experts, our members can help customers to understand
how their choices about dealing with damaged glass directly affect the
Why is it so important for the glass industry to become environmentally
conscious? The manufacture of new glass is an energy-hungry process, which
results in the emission of combustion byproducts (sulfur dioxide, carbon
dioxide and nitrogen oxides) and the high-temperature oxidation of atmospheric
nitrogen. Add this to the transportation emissions of CO2 and you have
a recipe for negative global impact. Many types of glass, including laminated
windshield glass, are not recycled and take more than one million years
to decompose in our landfills.
It’s also important to note that it is often completely unnecessary to
replace glass. In fact, approximately 82 percent of the architectural
glass replaced today can be saved—by using scratch removal products to
remove scratches or by using enhancements such as film to add security,
decoration or retard graffiti.
The GGCA’s expanded mission opens up the benefits of membership to more
types of companies. The GGCA is comprised of three councils: the Scratch
Removal Council (SRC), the Reuse and Recycling Council (RRC) and the National
Windshield Repair Association (NWRA). The three councils work concurrently
to bring awareness to the public about the benefits of glass repair, restoration,
reuse and recycling.
Members may belong to one, two or all three councils depending on their
line of work and interest. Membership can bring key advantages to anyone
involved in the glass industry, from manufacturers of glass, windshields,
doors and windows, to glass technicians and business owners. Here are
just a few examples of the kinds of companies that could benefit from
joining the new GGCA:
• Architectural glass manufacturers and distributors;
• Automotive glass manufacturers and distributors;
• Film manufacturers and applicators;
• Distributors and retailers;
• Scratch removal companies;
• Flat glass repair companies;
• Glass recyclers;
• Manufacturers of products using recycled or reused glass;
• Insurance companies;
• Windshield repair companies; and
• Any other entity actively engaged in reducing the impact of glass and
glass products upon the earth.
It’s the Right Thing to Do
The GGCA can help those in the glass industry to achieve sustainability
objectives, while also building profits right into the business model.
We are dedicated to helping our members reduce the energy impact of glass
upon the earth, while saving money and time by saving glass. Our programs
and services for our members include: a free newsletter subscription to
the Green Glass News; access to informational tools and company listings
on our website at www.ggcalliance.org;
networking opportunities; product showcasing; lead referral program; legislative
and regulatory representation; public relations assistance; purchasing
discounts; and more.
Help reduce the environmental impact of glass with the GGCA. To join,
or call 540/720-7484.
Mike Boyle is chief visionary officer of Glass Mechanix in Bend,
Ore., and serves as president of the National Windshield Repair Association
(NWRA). Mr. Boyle’s opinions are solely his own and not necessarily those
of this magazine.
© Copyright 2009 Key Communications Inc. All rights reserved.
No reproduction of any type without expressed written permission.