Volume 9, Issue 3 - March 2008
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Atrium Re-Launches Company Brand
Atrium Patio Doors, a Greenville, Texas-based manufacturer, has announced it will introduce a refreshed national branding strategy during 2008.
“The Atrium brand has been associated with great value,” says Greg Traurig, national accounts manager. “We have refreshed the Atrium Patio Doors identity to reflect this proud tradition and the high quality customers expect from our products.”
Customers nationwide will begin seeing re-designed point-of-purchase displays, advertising and other marketing materials for Atrium Patio Doors early this year.
Woodgrain Millwork acquired Atrium in 2000 and since then the company has built an automated manufacturing facility consisting of 125,000 square feet and has been taken under new management.
Nordson Launches Online Parts and Services Center
“This new site was designed to make it easier and more convenient for our aftermarket customers to do business with us,” said Chris Brooks, senior manager for aftermarket - North America. “By bringing together product, service and technical data in a single online location, customers can quickly get the information and support they need.”
The Adhesives Parts and Service Center’s “Buy Online” feature allows registered customers to link directly to Nordson’s e-commerce site, where they can check pricing, place sales orders and check order status, 24 hours a day, 7 days a week.
In addition, the homepage’s “Aftermarket Highlights” section provides easy access to commonly requested replacement parts for adhesives system products, including applicators/guns, nozzles, hoses, filters and reconditioned equipment.
Roto Frank of America Unveils New Logo
“There are so many changes within the industry today and within Roto Frank of America, as well as Roto Frank AG, our parent company in Germany,” says Dan Gray, director of sales and marketing. “The Roto company group thought now was a perfect time to update our look with a more modern and streamlined logo design that will be consistently used by all of our companies.”
In addition to the new logo, the two division names of Roto Frank AG also have changed to define the nature of their respective businesses more clearly. “Architectural Hardware” becomes “Window and Door Technology” and “Building Element Sales” is now “Roof and Solar Technology.” Roto Frank of America Inc. is part of the Window and Door Technology division.
Titan Wood Opens North American Office
“Dallas is the ideal base for our regional office due to its central location, the ease of doing business there and its abundance of qualified personnel,” says Willy Paterson-Brown, executive chairman of Accys Technologies.
Edgetech Announces New Location for Marketing Services
“We’ve contemplated this move for some time,” says Larry Johnson, executive vice president for Edgetech I.G. “The new Design Center will be an exciting addition to our facility. The marketing team will benefit from easy access to product managers, sales managers and other company personnel—and vice versa. We hope to streamline the department’s processes to more quickly bring valuable marketing materials to our customers.”
The specification establishes a standard method of evaluating a side-hinged door leaf for its ability to resist a vertical load along the lock stile in a typical door frame application.
“In addition to various editorial changes, the most significant edits were the requirement of a maximum force-to-latch load in the test report and the 15-pound pass-fail criteria was replaced with a new procedure for conducting force-to-latch tests,” says Ken Brenden, AAMA technical standards manager. “The force-to-latch testing protocol was modified to coincide with that identified by the newest edition of the North American Fenestration Standard/Specification for windows, doors and unit skylights (AAMA/WDMA/CSA 101/I.S. 2/A440-08).”
Revisions also were made to section 3.5, which describes an apparatus called “force gage,” and section 1.2 was added to explain that the primary units of measure in the document are metric and values given in parentheses are for reference only.