All Finished, Gone: AFG Name to be Phased Out; Cinnaminson Plant to Close
The Japanese Asahi Glass Co. Ltd. (AGC) has announced that effective September 2007, a date that celebrates its 100th anniversary, all of its operations will be unified under the AGC symbol, including the North American flat glass operations of AFG Industries and the European flat glass operations of Glaverbel.
“We are taking this opportunity to adopt a new brand logo and all the companies in the group will incorporate ‘AGC’ in their branding, including legal names,” said Masahiro Kadomatsu, AGC president.
Under the global branding initiatives, AFG will become AGC Flat Glass North America and Glaverbel will become AGC Flat Glass Europe.
In other company news, Brad Kitterman, president and chief executive officer of AFG, has announced the company will stop production at its Cinnaminson, N.J., float plant by February 5.
“With the housing market forecast to drop significantly in 2007, we felt we had no alternative other than reducing our capacity for thin, clear commodity glass,” said Kitterman. “This will allow us to continue full production at our other plants.”
According to information from the company, Kelly Busch, vice president of manufacturing, has met with all Cinnaminson plant employees to explain the situation and their future options. According to Fred Wallin, vice president of marketing, employees who are not moved to another AFG operation will be provided a complete separation package.
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