Volume 12, Issue 4 - July/August 2008
The Time Is Now
Over the past year, I have felt this industry gaining momentum and I believe this is largely due to increasing consumer interest and awareness. Everyone is focusing on the “energy crisis,” ways to save money in a slower economy, and environmental responsibility. Googling any of these terms should return “window film” as a direct hit. For this reason, the current times may present this industry with its greatest opportunity. It’s refreshing to know that I’m not alone in this view. In fact, I’ve found some pretty hefty backup in San Diego recently. On page 28, Christophe Fremont, president of Bekaert Specialty Films, agrees. Furthermore, he provides a precise prescription for how the industry can catapult itself into a prosperous future. According to Fremont, however, there is a much less attractive alternative, called … extinction.
At least several hundred industry members agree that the time is now. On May 1-3, in Las Vegas, film professionals gathered at our annual event for this very reason. And I must say, our speakers, exhibitors and attendees alike—delivered. Let there be no doubt, as consumers become increasingly informed and opportunities grow in the commercial segment, those who step up to the plate and educate themselves will flourish.
In spite of all its growth, at least one major hurdle remains for the industry—the Miami-Dade County standards. And, until this hurdle is cleared, film cannot be promoted as a hurricane protective device in Florida. For this issue, contributing writer Les Shaver reviews the industry’s progress and talks with industry professionals and representatives to determine how close film is to making Miami-Dade’s list. We have further proof that this industry has limitless potential. You see, it has outgrown our “Newsworthy” section. Sure, we could add a dozen or so pages to every issue and fit it all in, but window film isn’t the only industry embracing the green movement. Instead, we’re making our enewsletter, Focus on Film, a weekly publication. As a result, you can keep up with all the latest news on an ongoing basis, via email, and we all can sleep a little better knowing that one less tree gave its life in the process. If you’re not yet a subscriber, visit our website (www.windowfilmmag.com) and click on “FREE e-Newsletter.”
I, for one, welcome these busy
times. And I challenge you to step
up, meet the current opportunities
and … make news. I can’t wait to
cover your story. WF