By Manny Hondroulis
Q & A
I periodically receive emails from window
film dealers who read my column asking me computer-related questions.
I thought Iíd share those questions and my responses as some of you may
have the same concerns.
Q: Do you prefer organic search engine
optimization or pay per click (PPC)?
A: My quick and easy response is ďwhy pay for something when you
can get it for free?Ē PPC is a way of buying placement onto the first
page of a search engine like Google. Though not without merit, PPC listings
are usually found at the top, bottom and right hand side of the results
page, not in the pageís body where the human eye is immediately drawn.
So that means the average web surfer may never notice your PPC ad even
if itís on the first page of Google. I know I certainly donít. My eyes
are always drawn to the pageís body and as a consequence I never click
on a paid sponsor link. Search engines rank organic results based on the
relevancy of a website to the search term entered. A paid advertisement
is buying space on the page based on advertiserís desire to get listed
using certain keywords, even if his/her website isnít completely relevant
to the search term. PPC can also get expensive as you are bidding for
space against your competitors. You are charged for every click that occurs
so the potential exists for an internet menace to just click on your link
all day long and run up your bill.
Q: What kind of laptop should I purchase?
A: It seems that more and more people are opting to purchase Macs
based on Appleís ability to simplify and enhance the computer experience.
My office uses Windows machines and, as a consequence, I have more experience
with them. We used to be a Dell house but for multiple reasons switched
to Lenovo ThinkPads because of their track record of durability. Laptops
are portable machines that are stuffed into your briefcase and lugged
across town. You need a machine that can take the associated physical
Q: What kind of smart phone should I purchase?
A: This is an easy one for me to answer. Without a doubtóthe iPhone.
Itís an incredible mobile machine; itís easy to use and the touch screen
never fails. You can update the phone yourself through iTunes without
having to go to the mobile phone store and wait in line for the most recent
software update. And itís now available on the Verizon network. I encourage
you to wait for the next generation iPhone to be released, which as now
is rumored to be late in the year. It will run on AT&T and Verizonís
4G network and be faster than the current generation iPhone 4 which operates
on the 3G network.
Q: What kind of digital camera should I purchase?
A: A good digital camera will pay for itself after only a few uses.
Useful for estimating purposes and taking pictures for your online photo
gallery, the process of buying a camera can be overwhelming. My advice
is to purchase one with at least 10 megapixels that is easy for you to
Q: How do I present a PowerPoint presentation on a sales call?
A: You will need a laptop, an LCD projector (unless the prospect/customer
already has one), and a relevant PowerPoint presentation. Most readers
already have a laptop but may not already have a LCD projector. Rather
than lug around a traditional five pound projector, consider the MP 180
pocket projector from 3M that can project your laptopís screen on the
wall for less than five hundred dollars. In fact, with the MP 180, you
donít even need the laptop. WF
Manny Hondroulis is marketing manager for Energy Performance Distribution
in Baltimore. Mr. Hondroulisí opinions are solely his own and not necessarily
those of this magazine.
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